About Sheila Welborn

Sheila Welborn

“Getting customers to notice your brand is the lifeblood of your business.”
~Sheila Welborn

Hello and welcome to my website. My mission is to help your brand be the best it can be through creative content.

What Do I Do?

I am a marketing consultant specializing in brand storytelling for businesses and individuals. I also write fiction novels, short stories, and children’s books.

What Does That Mean?

It means:

  • I create copy for new websites and new copy for existing sites that need a boost.
  • I create copy clients can use across all media platforms.
  • I can help a client write a book, or I can write the book for the client.

Basically, I write what a client needs to have written.

While promoting real estate properties, I began noticing the content describing property features was either uninspiring, over the top (think eye roll), or riddled with grammatical errors.

As a result, I started to notice similar content shortcomings of other businesses such as:

  • Restaurant menus
  • Websites
  • Blogs
  • Direct mailings
  • Print media, etc.

I even found mistakes in content one would expect to be perfect, such as in books by well-known authors and content on university websites.

Often, the printed word is a customer’s first impression of a brand.

As a result of these blatant errors, I have made it my mission to help clients present professional content that promotes a positive image for the brand.

My Story

With a Bachelor of Science degree in Communication-Advertising from Appalachian State University and graduating summa cum laude, I decided to reinvent herself as a marketing consultant specializing in brand storytelling. After several years writing business communication in the corporate world and real estate, transitioning to a copywriter and author seemed like a natural progression. Furthermore, I enjoy writing about the beauty, culture, and diversity of North Carolina especially when it promotes tourism and the state’s growing wine industry.

My lifelong passion has been music, which started when I began taking piano lessons at the age of 7. I soon learned that my passion far exceeded the innate talent needed to be a successful musician. Now, I have discovered a way to channel my love for music into my writing. Consequently, I am currently working on a series of children’s books built around a musical theme.

When I’m not creating content, you might find me at various destinations across the state of North Carolina. I find the people to be great inspiration for content and story ideas. I am accompanied on many of these excursions by my husband who has deep roots in the area surrounding the Blue Ridge Parkway in the High Country.

How I Can Help Your Brand

I would love to hear from you and discuss how we can work together to improve your brand image by creating, managing, or updating your content.

Perhaps you are a new business. I can help you get started with the basics and grow from there.

If you are a current business owner looking for ways to refresh your brand image, schedule a consultation with me to discuss how a brand content makeover can stimulate new life for your brand.

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